How to Easily Create Your Own SWOT Analysis Using Ready-Made Templates
If you're wondering how to actually put together a simple SWOT analysis, you're in the right place.
In this short guide, we’ll break it all down for you — plus, we’ve included ready-to-use templates you can grab right away.
Why is a SWOT analysis so useful?
It helps you make smarter decisions
👉 Example: A small web development agency realizes, through a quick SWOT session, that one of their biggest strengths is building websites that actually bring in clients — not just pretty designs. So they double down on this focus moving forward.
It helps spot weaknesses early
👉 Example: A neighborhood bakery notices that by 3 PM, all their sourdough loaves are sold out every single day. They figure out that by freezing batches ahead of time, they can bake in advance and never miss out on hungry afternoon customers again.
It helps you grab opportunities before others do
👉 Example: A local restaurant hears that a big chain is opening nearby, offering gluten-free dishes. They take the hint and quickly update their own menu to include gluten-free options too, staying ahead of the competition.
It helps catch serious threats in time
👉 Example: A small marketing agency starts seeing their profits disappear. A quick market check shows they’ve been charging way less than competitors the same size. Time to fix pricing fast before it’s too late.
Editable SWOT analysis template (Short version)
Editable SWOT analysis template (Detailed version)
Strengths
👉 Don’t just write general statements like "we have good customer service." Be specific: say something like "we respond to every message within 24 hours."
👉 Always think about what strengths others would highlight about you. Ask your customers directly: "What are the top 3 things you like about working with us?" Push them for specifics, not just vague answers like "you’re fast." For example: "I love that the ad copy you write isn’t basic AI-generated text, it’s carefully crafted using real marketing psychology. "Now that is something you can build on.
👉 Here’s an extreme tip:Go read the negative reviews of your competitors. Spot the gaps they’re leaving and offer direct solutions to those problems. You can even take it one step further: reach out to unhappy customers and say, "Hi Anna, we actually have a solution for that. Would you like to try it for free?"
Weaknesses
👉 Trust me... Honesty wins here. Don’t sugarcoat. Write down exactly where you’re weak.Here’s a secret: if it doesn’t hurt a little to admit it, you’re not being honest enough. There’s no such thing as a perfect company. (Example: your shipping is painfully slow, it takes you 5 days to deliver, while your competitor does it in just 1 day.)
👉 Focus on the full process: Think through the customer journey from start to finish. Weaknesses aren’t always in the product itself, sometimes you can sell a mediocre product with great packaging and service. (Of course, that’s not a long-term winning strategy.)
👉 And here’s an extreme tip:Imagine your company goes out of business tomorrow. What would be the top 3 reasons why you had to shut down? As brutal as it sounds, this mindset can help you uncover your most critical weak points.
Opportunities
👉 I’ve been part of thousands of business consultations, and one thing I’ve seen over and over: entrepreneurs often chase shiny new trends instead of solving critical customer problems.
Trends change daily, which is why it’s smarter to focus on small, emerging niches first, instead of trying to revolutionize a massive market.
Example: Let’s say you run a webshop selling sports equipment.
Instead of bringing in generic training shoes like everyone else… what if you focused only on limited edition sneakers?
Not just as a clothing item, but as an investment whose value might skyrocket over time.
(And by the way, this would also make amazing video content opportunities.)
👉 Always track your customers’ needs.Write down everything you hear, then apply the 80/20 rule: focus on the 20% of needs that can bring 80% of your results. But be careful, sometimes customers don't even know exactly what they want yet.It’s smart to dig into competitor reviews and Google Trends to spot what’s coming next.
👉 Here’s an extreme tip:Imagine yourself five years from now, running a huge company.Suddenly a startup targets one tiny division inside your empire and they're offering a much better solution.How would they do it? What would they change?Thinking this way will keep you one step ahead, before anyone else even sees the threat coming.
Threats
👉 This might sound harsh — but you need to be ready for the worst-case scenario.
Think about what happened to chatbot companies when ChatGPT launched:
In just five days, it reached 1 million users.
Many chatbot platforms thought they were safe… but they weren’t ready for a real disruption.
The lesson?
One: Use ChatGPT or another AI tool to ask about the worst possible scenarios for your business.
Two: Always ask yourself: "How could a competitor create a product 10x better than mine?"
This mindset alone can take you further than most ever imagine.
👉 Don’t just watch your immediate competitors:A totally different technology could enter your market at any time.Example: You’re busy studying electric toothbrush brands — but meanwhile, a new startup is creating a mouthguard device that brushes all your teeth at once in half the time.By the time you realize it, they’ve already captured the market.
👉 Here’s an extreme tip:
Regularly simulate crisis scenarios inside your company.
Walk through what would happen if:
- Your biggest client leaves,
- Raw material prices double,
- Your main supplier shuts down,
- Or a new law completely changes your industry.
If you’re prepared for these, almost nothing will catch you off guard later.
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